What Are the 4 Types of Public Relations? Overview of Public Relations

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Public relations (PR) is managing communication to promote an organization’s interests.

Types of PR

There are four main types of PR:

  1. Earned media
  2. Paid media
  3. Grassroots marketing
  4. Social media

Each type has strengths and weaknesses, and a PR campaign must consider which type best achieves its goals.

Some of the techniques include press releases, events, leaks, and search engine optimization to build awareness and manage public perception. The PR process involves four steps:

  • Research
  • Planning
  • Implementation
  • Evaluation

PR Models and Agency Functions

The four PR models are:

  • Traditional publicity
  • Public information
  • Persuasive communication
  • Two-way symmetrical communication

PR agencies handle different aspects such as:

  • Media relations: forges media relationships by providing company news.
  • Production relations: supports marketing campaigns.
  • Strategic communications: aligns messages to achieve business objectives and keeps the public updated.

PR is an ongoing process that is vital for maintaining a company’s public image and awareness.

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