Identifying and Searching
Identify your keywords or content you are looking to find. Distribution companies will often publish your press release on their website, so searching their archives could be helpful. Press releases can be circulated on social media, so if you know which platform was used, you can search through that medium.
To find press releases online, leverage search engines, online press release distribution services, company websites, and government websites.
Cost of Press Releases
How much do press releases cost? For advertising and public relation purposes, your rates as a professional writer should be:
- Per hour – high $182, low $30, average $80.
- Per project – high $1,500, low $125, average $700.
Free Press Release Distribution Services
Where are some free press release distribution services?
- PRLog
- Newswire Today
- PR.com
- Online PR Media
- Press Release Point
- PR Urgent News
- PRFree
- Express Press Release
Press Release Functionality and Publicity
How does a press release work? A press release is an official statement delivered to the news media that provides information, makes an announcement, or shares a story.
Building Media Relationships
How can I build relationships with the media industry? Put in the hard work yourself! Search for press releases online and reach out. Know what press releases to look for that relate to your industry.
Understanding Press Releases
What is the difference between a news release and a press release? A news bulletin is issued when a company has an important announcement but doesn’t have time for a full press release.
Press Release Publicity
Is a press release public information? The goal of a press release is to interest a journalist or publication. It should contain the essential information for the journalist to easily produce a story. Press release length varies and can range from 300 to 800 words.
In public relations, a boilerplate is a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company. The company boilerplate is one of the most important parts of any press release.