Promoting Pottery
Include photos and explain buying options. Ask happy customers to post photos showing your items in use. Sign up for Pinterest and start posting beautiful photos people can share. Get involved with fairs, markets, and art shows to display your pottery. Let your contacts know about events you attend.
How Can I Increase My Pottery Sales?
To reach your target audience and increase sales, you need to develop a marketing plan for your pottery business. This can include both online and offline marketing strategies such as social media marketing, print ads, and attending trade shows and exhibitions.
Social media is fueling an increase in interest in pottery among millennials and Gen Z. Neutral and organic colors are trending in pottery. Challenges in the pottery industry include a shortage of raw materials and increased competition.
Quality Control for Pottery Business
Quality control should be emphasized throughout the manufacturing process. Social media marketing, paid advertisements, and targeted campaigns can all be effective strategies for reaching potential customers. Providing exemplary customer service is essential for success in pottery manufacturing. A customer loyalty program can help increase sales over time.
On average, potters who earn from their own studios can make anywhere from $20 to $50 an hour depending on what you make, which is well above the minimum wage. Novice potters report annual earnings of just under $20,000, while master potters make an average of $47,500 annually.