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Understanding Brand Extension.

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A brand extension is when a company uses a existing brand name to launch a new product. The new product can be related or unrelated to the company’s existing product line. Brand extension can be a cost-effective way to enter a new market or product category because the company can leverage the equity of its … Read more

What Is a Uniform Bill of Lading?

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A bill of lading is a legal document that is used to transfer ownership of goods from one party to another. A uniform bill of lading is a standardized form that is used by many businesses in order to streamline the process of transferring goods. The form includes all of the necessary information about the … Read more