The accounting equation is a formula used to calculate a company’s financial position.

The equation is Assets = Liabilities + Equity.. What is the accounting equation? How do you calculate it? What affects the accounting equation? There are a few different things that can affect the accounting equation, which is essentially a way of representing a company’s financial health. The equation is Assets = Liabilities + Equity, and … Read more

What is subliminal advertising?

Within the communication variable of the marketing (remember that there are 4: product, price, travel and promotion), advertising occupies the place to which enormous importance is attributed at the business level. More than importance, it is taken into account the fact that thanks to communication (and advertising), the company is able to share with its … Read more