Nike Franchise Operations
Nike partners with large retail groups to operate stores on its behalf. Nike operates a franchise model in India and works alongside retailers who want to sell its products. An Adidas franchise in India requires an investment of 25 to 50 lakh rupees. Nike has over 1,000 stores globally, with 369 in the U.S. and 663 overseas. The Nike brand valuation has exceeded $51 billion in 2023. Retailers can also resell Nike products through its Marketplace Partner program.
Benefits of Nike Franchising
Nike offers partners advantages like strong customer loyalty and marketing support. The franchise program provides a range of benefits, including a lucrative operation and instant brand recognition. Franchisees benefit immensely from being a part of an innovative and dynamic company.
Nike Product Range
Nike sells a variety of products, including shoes and apparel for various sports activities such as association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. The company is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.