Identifying Your Target Market
The first step in choosing a name for your photography package is to define your target market. Who are your ideal clients? What are their values, priorities, and preferences? For instance, if you are a portrait photographer, you may want to name your photography package "Portrait Photography Package" or "Portrait Photography Collection."
Package Content and Pricing
Some packages simply cover the photographer’s shooting and editing time, while products and additional services are charged a la carte. Think about each photography package as an individual product. You should try to create at least one affordable photography package, one mid-tier package and one premium or luxe package.
The Role of Photography Style
Another factor that affects the number of photos a photographer should give to a client is the style of photography requested. This is because candid shots require the photographer to be constantly snapping pictures to capture those spontaneous moments.
Naming and Branding Your Packages
Photography package names help with branding as well as organization. In addition, you should further subdivide your photography packages by price tier. Naming your packages, you can stick with something simple or, if you’re feeling creative, opt for photography packages names that are relevant to your photography style or your branding.