Bounce rate is a metric of analítica web that reflects the percentage of abandonment of visitors when they enter a web page. This percentage is influenced by a series of aspects such as the difficulty of finding something specific, the design of the site, the information they find, etc. What does the bounce rate measure? … Read more
Brainwriting is a technique very similar to Brainstorming, with the difference that it is done on paper. The idea is the same as in this technique: a group of people is brought together in a common space in which a problem is proposed that the participants must solve together. In order to solve the problem, … Read more
The Lorenz curve graphically represents the inequality that exists in the distribution of the income in a certain limited space, normally being a country. The graphic representation is done as follows: The X axis is used to define the accumulated population (P) which is expressed in% The Y axis is used to define the accumulated … Read more
In most cases, companies have certain establishments, which have a dependency relationship with the different main headquarters (origin) and source from other branches. The branches were born as a result of business expansion, all with the aim of getting more customers or covering a larger market field. All of this produces a great territorial dispersion … Read more
The binominal distribution consists of the probability of success with respect to the probability of failure. For this reason, the concept of nominal distribution establishes a probability that has a certain sequence with trials between the final result, which will be success, or as we discussed, failure. What is the formula for the binomial distribution? … Read more
The Brady Bond is a bond born from the Brady Plan in 1989 by Nicholas Brady, who tried to avoid a cessation of payments to North American financial entities. Today, a Brady bond serves as a financial instrument for emerging countries that serve to restructure the debt with foreign commercial banks. For this reason, the … Read more
The value of a brand is the image, perception or value that a product belonging to a company has achieved throughout its life. Furthermore, the value of a brand can have both negative and positive connotations. But then what is it that gives a brand value? The value of any brand comes from the relationship, … Read more
A boycott is the action taken to express the refusal to enter into or continue a commercial, personal or political relationship with an individual or , due to the commission of some reprehensible fault that those involved do not agree to allow. The boycott implies that by not buying or selling a certain company, or … Read more
The bill of exchange is a title of credit with which one person orders another to pay a monetary amount on a certain date. It is a commercial document that expresses an unconditional order to pay a borrower or beneficiary of a sum of money, in a place and with a specific expiration date. At … Read more
The concept of blind broker refers to financial intermediaries who, without taking positions on their own account, take part in the mercado of debt by disseminating quotes without ever revealing the name of the other party and matching operations between the different entities that participate in the negotiation. In everything they maintain the anonymity of … Read more
