A division is a division of a company into two or more companies, whether new or pre-existing. It is an operation contrary to the merger. In it, a company makes the decision to separate or divide its assets, liabilities and capital to be able to form a set of two or more companies. The original … Read more
Digital content marketing is one of the most effective techniques of the digital age when it comes to finding potential customers and loyalty to those who have already turned to us at some point in the past. This term is also known as content marketing and is not only used to attract people interested in … Read more
The denomination, cost of sales, is used to refer to the total amount of production costs of each and every one of the goods or products sold. In this sense, it is important to bear in mind that both direct and indirect costs are included in the above. In addition, the cost of sales can … Read more
When we speak of capital ratio, we are referring to the capital ratio of a bank. This concept tries to measure the financial health of a booth, putting in relation the funds with which it has to be able to face the unforeseen events that may arise. In this way, the risk assumed is that … Read more
The concept of contingency refers to uncertain situations that may or may not occur in the future. In accounting we speak of contingencies to refer to business situations that have a certain degree of uncertainty. Contingencies in accounting matters are used to indicate both the rights and the obligations future of companies. And, although it … Read more
Cash flow, also called cash flow, is part of the situation balance of a company. In some way, a correct definition of cash flow is the liquidity or cash capacity that an entity has to face short-term obligations. Therefore, the concept of cash flow is understood as the money that the company has and that … Read more
The meaning of CTR (Click through rate) is the number of clicks a link gets compared to the number of impressions. It is always calculated in percentage and consists of a metric that is generally used to measure the impact that an Internet campaign has had, be it a web page, a banner or a … Read more
When we talk aboutCRM(Customer Relationship Management), we refer to the set of objectives aimed at managing customer relationships. Technology, as well as the correct and proper functioning of the software, is essential for this task to be carried out. Specifically, when we talk about operational or operational CRM, we refer to those tasks that provide … Read more
Customs is a public and / or fiscal office dependent on the State, generally located at the borders, ports and airports, in which the passage of people and / or goods that are imported or exported from a specific country and the required taxes are charged according to the corresponding tariff. The payment of customs … Read more
The term CRO commonly used in the digital marketing industry, responds to the acronym in English of the expression Conversion Rate Optimization, which in Spanish means conversion rate optimization. On a website, a conversion occurs when a user performs one of the actions desired for the site. The most common conversions are completing a purchase … Read more
