We speak of macroeconomic equilibrium to refer to the situation of equality between the aggregate supply (that is, the level of production of a country) and the aggregate demand (the set of public and private consumption) that exists in the same economic system. This concept is essential to understand the field of study of the … Read more
Pink money is called the purchasing power of people belonging to the LGTBIQ + collective (lesbians, gays, bisexuals, transsexuals, intersex, queer and others). The pink money, therefore, is the ability that people within this group have to spend. It is an increasingly accepted group that, according to the companies, it can be a market niche … Read more
Its term in English ishot money, which means hot money. It refers to the money in bank balances or liquid assets rapidly moving from one country to another to create profitability short term. However, one can also speak of speculative capital flows to refer to the same term. Hot money can have both positive and … Read more
Front of Macroeconomía, which is that part of the Economy that studies the collective magnitudes of a specific country or territory, Microeconomics, constitutes the part of the Economy that is oriented to economic analysis from the point of view of the behavior of private entities. Whether it is people or companies. That is, they are … Read more
Efficient markets are especially useful for agents with the largest presence in the market. financial market. An efficient market is one in which the prices of the assets that are quoted in it reflect all the information available in the market. Agents use the information that the financial assets it gives them to make decisions, … Read more
A definition of merchandising could be the set of techniques that are put in place at the point of sale with the purpose of motivating the customer to buy. It can be said that the placement or location of the articles in a store influence sales since in some cases they push the purchase by … Read more
Multichannel marketing is one of the strategies of marketing most used today. In marketing, the multi-channel strategy is based on spreading the same message through different communication channels. Although multichannel marketing has existed for a long time, it has been now with the rise of new technologies that it has begun to be used in … Read more
A microenvironment refers to the forces close to the company that have the ability to interfere with the way a product or service is marketed. From the point of view of marketing, the microenvironment is related to the microeconomía of a company which, in turn, is nothing more than the study of the economic behavior … Read more
We understand that today a monetary system is the set of mechanisms that a country uses to create and manufacture money and its subsequent regulation. Furthermore, monetary systems are controlled with the presence and intervention of regulatory entities. Such as the Bank of Spain or the European Central Bank. The mission of these entities in … Read more
M-commerce or Mobile Commerce is a type of electronic commerce that uses the mobile phone to carry out transactions for the purchase and sale of products or services, either through a browser or an application. Although mobile commerce is not as developed as E-commerce, The truth is that it is growing significantly with the improvement … Read more
