The concept of microsite refers to an additional website, usually of a smaller size, to make or support campaigns of digital marketing industrywith a limited duration. It is used primarily to provide information for the market introduction of new services, products or events. What is a microsite for? To better understand this concept we will … Read more
The Canvas Model or Business Model Canvas is a very useful tool to understand the business plan of a product or service in a very structured way. It allows to visualize in a global way all the aspects that involve the business and that revolve around the value proposal offered. It is, therefore, a template … Read more
The Mckinsey Matrix is used to evaluate the attractiveness between different markets in order to build an optimal business portfolio. This tool is used to evaluate the positioning that takes a product or service in a certain market and to be able to verify the company if it is convenient or not to stay in … Read more
Market intelligence or Marketing Intelligence It is the process by which unprocessed data is obtained with the aim of transforming it and generating knowledge applicable to our business. Among some of the data that we can analyze, we include: Trends of market niche; Proficiency; Relationship with customers; Behavior and tastes of the public; Relationship with … Read more
The monopsony, also known as the monopoly of the buyer, it is a market structure where there is a single applicant or buyer. There may be one or more bidders, and that is why the market is classified as imperfect competition. Characteristics of the monopsony It is a somewhat special economic activity, since that single … Read more
A term in finance of utmost importance is that of market efficiency. A market is said to be efficient when the prices of the securities or financial assets that are traded in that market reflect all the existing information that there is, and fully and quickly adjust to the new data that appears. In this … Read more
The Meff clear is an entity that acts as the Central Counterparty Chamber for fixed income operations traded in the stock market, electronic systems or negotiated by other means between the clearing members or clients. But before continuing with the explanation of the Meff clear, it would be convenient to explain what the MEFF is. … Read more
The monetary multiplier is the process that allows you to "multiply" or increase the amount of money to banks starting from an initial amount. This process occurs since banks must keep in their reserves a minimum amount of money called the cash ratio (amount that is determined by the Central Bank of Spain). From this … Read more
Bilateral monopoly is an expression used in economía to define the conditions of a particular market and what are its two main figures. It is a market governed by a VALUE and for a demandDue to its characteristics, it is a type of market that is easy to identify. It is usually particular to specialized … Read more
In order to understand the relevant market term, it is important that we consider two versions: that of the consumer and that of the producer. We speak of a relevant market when products or companies are offered that are very similar (they are close substitutes) and there is close competition. It is important that we … Read more
