En digital marketing industry, the measurements of different parameters becomes fundamental. For an advertising campaign or advertisement to better fit the target audience, we must measure certain parameters and see the impact, reaction or information that it throws at us. The concept of printing is one of the most basic and fundamental in digital advertising. … Read more
SSL (secure socket layer) is a security protocol that aims to ensure that the transmission of data over the Internet between a server and a user, or vice versa, is completely safe. The SSL encrypted connection protocol can be used by any Internet application manufacturer, one of its great advantages being that it can be … Read more
The principle of relative importance or materiality is one of the most important rules established in accounting that serves to determine whether or not it is necessary to apply some of the accounting principles reflected in the Generally accepted accounting principles. Thus, the concept of the principle of relative importance does not intervene in the … Read more
The public subscription offering (OPS) is a procedure in which a qualified investor or retail investor acquires public securities of a company. To make a public subscription offer, the company will need to make a capital increase, where one or more of the shareholders renounce the pre-emptive subscription right and issue new shares before selling … Read more
A product portfolio is the total of products and services that a keeps for sale and for which it receives income. The size of the product portfolio The concepts that define the dimension of the product portfolio are the following: Length. They are all products that are sold Amplitude. Number of product lines. For example: … Read more
In economics, the definition of competition refers to when several private companies go to a market to offer their products or services to a group of consumers who act independently and who integrate the demand. It also refers to the rivalry between firms that take part in a certain market developing their best strategies with … Read more
The term bid refers to the monetary amount that a person is willing to offer to another to acquire a good or service. Typically, bids are common in Auctions public or private physical assets. The common auction is the one that presents different products or services with their corresponding characteristics and the possible buyers who … Read more
In accounting, the taxpayer is the one who must face a tax obligation, be it a natural person or a legal person. That is, he is the one who generates the fact or action for which he will later be forced to pay taxes. In the case of a business for example and the Value … Read more
When we speak of earnings per share (EPS) we are referring to a stock market ratio that measures how much profit, from what is obtained by the company as a result of its actions, will have each share that the partners have. How to calculate BPA In order to calculate this value, we use the … Read more
Public spending is the total amount of money that the public sector it disburses in order to meet a series of objectives, whether social, economic or labor. Among the most common and acclaimed objectives is to end inequality, redistribute wealth or meet the needs of citizens. Therefore, the main objective of this term is to … Read more
