Ownership of Jordan Brand
Nike owns Jordan brand. In 1984, Nike signed a deal with Michael Jordan, launching Jordan brand as a Nike subsidiary. Nike provides manufacturing, marketing, distribution for Jordan shoes worldwide. Although having its own identity, designs, Jordan brand remains a Nike subsidiary. This partnership allowed development of innovative designs, technologies revolutionizing the sneaker industry. In 2022, Jordan generated over $5 billion revenue within Nike’s footwear empire. When launched in 1984, the Air Jordan line focused on sneakers, now encompassing apparel, accessories. Becoming a cultural phenomenon beyond mere athletic shoes, representing a lifestyle of excellence, individuality, self-expression. In the 1984 deal, Nike obtained rights to the Jordan brand name, logo, associated apparel, and footwear. As a subsidiary, Jordan brand is dedicated to producing sneakers, apparel inspired by Michael Jordan’s legacy on and off the basketball court.
Michael Jordan’s Ownership
Michael Jordan does not own any equity or stake in Nike. His brand makes up over 11% of Nike’s business. He singlehandedly put Nike on the map with the endorsement deal in 1984. Nike and Jordan are enjoying their partnership, both making outrageous amounts of money. Jordan gets 5% royalty on brand earnings, receiving $256 million in 2022 alone. The Jordan Brand made $5.1 billion fiscal year 2022. Knight family owns over 97% of Nike’s Class A shares, allowing effective control as publicly traded business. Michael Jordan’s net worth stands at $2 billion.