Happy Socks Acquisition by Palamon Capital Partners
The London-based private equity firm Palamon Capital Partners has acquired a majority stake in the Swedish socks and underwear brand Happy Socks for SEK 725 million (approximately €76.3 million). The founders are already working on a new fashion venture. Happy Socks features endless varieties of models and designs with quality for every occasion. The concept brings colorful socks to life and spreads happiness.
- Over 40 million pairs of socks have been sold globally by the brand.
- Since 2014, Happy Socks has expanded into producing kids socks, underwear, a sneaker collection, and a men’s tailored collection. Additionally, Hysteria, a line made of glitter, nylon, and slinky viscose, was launched by the company in 2017 to increase sales.
- The company ships worldwide.
Happy Socks Financials and Growth
In January, investment group Palamon Capital Partners acquired a majority stake in Happy Socks for SEK 725 million (approximately $81.2 million), following nine straight years of growth for the company and retail sales of €100 million last year.
Happy Socks offers socks, underwear, swimwear, and accessories. They have a huge selection of patterns and colors, so you’re sure to find something that suits your style. Considering how long they last, you really are getting your money’s worth with Happy Socks.