Are Hallmark Stores Profitable?

Hallmark stores are profitable. The company reported $4.4 billion in revenue in 2017. Hallmark has been profitable for over 100 years. It has more than 2,800 stores in the United States and employs over 30,000 people.
On the retail front, Hallmark operates 900 Hallmark Gold Crown stores. In recent years, Hallmark has adapted its retail strategy to changing consumer preferences and online competition. In response, Hallmark has focused on closing underperforming locations and renovating stores. Hallmark has steadily closed weaker suburban and mall stores over the past 5+ years.

Hallmark makes money through advertising revenue. One-third of their annual advertising revenue comes from Countdown to Christmas and Hallmark Movies franchises. Additionally, the channel features family-friendly films in addition to original and acquired programming.
Founded in 1910 by J.C. Hall, Hallmark employs 27,000 worldwide and generates $3.5 billion in revenue. The company wants to continue growing its retail network through the multi-focus store initiative designed for the current market. It’s very hard to grow the Hallmark store network given rising rents and mall closures.

In addition to physical stores, Hallmark has embraced online sales. Customers can browse and buy Hallmark products on their website. Their commitment to spreading joy has made Hallmark a beloved global brand.