What Type of Business Is Facebook?

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Facebook Business Model

Facebook is a platform on which users distribute content and organize information. The Facebook business model generates over $70 billion in revenue and has over 2.5 billion users globally. Facebook sells advertising to businesses. Businesses use the data Facebook collects on users to target ads. Advertisers pay the price to Facebook determined in an auction, based on demand and supply. People use Facebook services for free. Real customers are primarily small businesses advertising on some of Facebook’s family of apps.

History of Facebook

The history of Facebook begins with Zuckerberg landing at Harvard University in 2002. After turning down job offers from AOL and Microsoft, Zuckerberg aimed for global domination. Facebook introduced e-commerce tools called Facebook Shops.

Facebook Success Factors

Facebook is one of the biggest companies in the world, the most widely used and extremely profitable. What makes Facebook so successful is that it has a powerful combination of the broadest reach, richest user data and best in class ad targeting tools.

Facebook Industry Type

Facebook is a platform on which users distribute content and organize information. The Facebook business model generates revenue and has billions of users globally. Facebook sells advertising to businesses. Businesses use data Facebook collects on users to target ads. Advertisers pay Facebook prices determined in an auction. People use Facebook services for free. Customers are primarily small businesses advertising on apps.

The history of Facebook begins with Zuckerberg at Harvard University in 2002. After turning down job offers, Zuckerberg aimed for global domination. Facebook introduced e-commerce tools called Shops.

Facebook offers online social networking services. Facebook was founded in 2004 by Harvard students.

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