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Steps to Protect and Own Your Name
- File a trademark application to register your name for business use at the U.S. Patent and Trademark Office’s website.
- Register a domain name with a reputable registrar that fits your brand.
- Common reasons to change names include marriage, divorce, and transitions.
Cost of Owning a Name
- Buying a domain name typically costs between $10 and $45 per year.
- Trademarking a business name ranges from $225 to $600 per class of goods or services.
Legally Owning a Name
- When filing to trademark your business name, be prepared to pay between $250 and $750.
- Legal name refers to official identification name, consisting of given and surnames as on documents.
Other Considerations
- To legally change your name, fees range from under $100 up to more than $500.
- A registered trademark provides protection and builds brand recognition.
Name Usage and Changes
- A legal name is recognized for lawful purposes, while a nickname is informal.
- Most countries require newborn name registration and can refuse undesirable names.