Nike vs. Adidas Financial Comparison
Nike is richer than Adidas. Nike’s market value is around $128 billion. Adidas’ market value is around $44 billion. Nike has 2.9 times the revenue of Adidas. Nike’s 2018 footwear revenue was over $24.2 billion. Adidas’ footwear revenue was $15 billion.
Brand Value Analysis
But Adidas is wealthier than realized. The Adidas brand value reached $16 billion in 2022. This was the 6th straight year of growth after 2 years of decline. This shows Adidas can adapt and regain market position.
CEO and Revenue Insights
In 2022, Nike’s brand value reached $50 billion. Nike holds higher brand value than Adidas. But brand value doesn’t directly translate to financial wealth. Adidas CEO Kasper Rorsted has a higher net worth than Nike’s CEO. Rorsted has worked with top companies.
Market Share and Presence Analysis
Nike dominates the sneaker market with 65.9% share. Adidas has 14.7% share. Nike values consumers and quality products. Nike has higher global revenue than Adidas and Puma combined. Adidas is the second largest sportswear company behind Nike.
Revenue Comparison
When it comes to determining who pays more between Nike and Adidas, it is evident that Nike takes the lead. Nike’s consistent growth and dominance in the sportswear industry have allowed them to generate higher earnings compared to Adidas.