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Overview of Farmers Markets
- Farmers markets provide a venue for farmers to sell produce directly to local communities, creating jobs and supporting local economies.
- They allow farmers to extend their season by growing cold-hardy crops and selling value-added products.
- Choosing certified farmers markets ensures vendors grew the products themselves.
Weakness of Farmers Markets
- Lack of Storage: Many farmers cannot store unsold goods, leading to waste and oversupply.
- Lack of Diversity: Most farmers grow similar crops, causing challenges in breaking even after transport costs.
Increasing Sales at Farmers Markets
- Strategies: Sell value-added goods like jams, extend the season with hardy crops, use mobile payments, attractive displays, banners, and samples.
- Price Optimization: Find pricing sweet spots, plan for card payments, and promote crop rotation and natural pest control to boost yields.