The Athlete’s Foot is a global athletic footwear brand and the premier brand in its category. It has over 700 company-owned and franchised stores in 33 countries. The franchise model offers training, guidelines, and support for starting and running the business in exchange for royalties and franchise fees.
- Franchise Fee: Up to $30,000
- Total Initial Investment: $209,950 – $495,250
- Net Worth Requirement: $250,000
- Liquid Cash Requirement: $100,000 – $150,000
The franchisees of The Athlete’s Foot possess a genuine passion for the product and industry, leading to community involvement opportunities. The company is shifting focus from franchising to boost its company-owned stores by buying back select franchised outlets and the New Zealand master franchise.
The Athlete’s Foot (TAF) is a global retailer of athletic-inspired footwear with headquarters in Stans, Switzerland, and Atlanta, Georgia. The company was founded in 1971 by David Lando, who saw the potential in athletic shoes and expanded the brand nationally and internationally.