Introduction
The GEICO gecko, named "Martin," is a beloved mascot and symbol of the Geico brand. He is an animated gecko with a Cockney accent and has been part of GEICO commercials since 1999.
Origin and Naming
The name "Martin" was inspired by The Martin Agency, the advertising company that created the character. The gecko’s name was born from the mispronunciation of "GEICO."
Evolution and Voice Actors
The character was modified to a CGI version in 2005 and is currently voiced by English comedian Jake Wood. Several voice actors, including Kelsey Grammer and Richard Horvitz, have also portrayed the GEICO Gecko.
Fun Facts
Despite his popularity, the GEICO gecko does not have an official name in the commercials. The Geico Gecko was created in a fortunate coincidence during a Screen Actors Guild strike, where a gecko was the perfect replacement for live actors.
Gecko’s Accent
Contrary to popular belief, the GEICO gecko does not have an Australian accent but a southeast English accent, specific to London.
Gecko’s Species
The GEICO Gecko is based on the day gecko species, specifically the Madagascar giant day gecko, known for its warm climate habitat.
GEICO History
GEICO, meaning Government Employees Insurance Company, was founded in 1936 by Leo and Lillian Goodwin, offering auto insurance to government employees.
Marketing Success
The GEICO Gecko’s success reflects GEICO’s innovative and user-friendly marketing strategies, gaining a significant market share in the U.S. insurance market.
Voice Actors
Notable voice actors such as British actor Jake Wood have portrayed the character, adding to the GEICO Gecko’s charm in commercials.