How Do You Come Up with a Brand Name?

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How to Come Up with a Brand Name

To help your business become a household name, explore how to come up with a brand name and share examples of how popular companies decided on their names.

  • A good brand name highlights your company’s mission, vision, and values while showing creativity. It powers everything else forward – the visual design, messaging, and interactions with customers.

  • Before starting, finding the best name for your brand is not easy. Consider hiring a specialist in brand naming, as your brand name is critical for conveying the right message to customers.

  • When coming up with a name, focus on adjectives that represent your brand values and the emotions or experiences you want consumers to have.

The 9-Step Brand Naming Framework

  1. Understand your brand’s essence.
  2. Do a Competitive Analysis.
  3. Pick four adjectives to describe your target market.
  4. Use brand name generators.
  5. Seek customer feedback on potential names.
  6. Check name length, sound, ease of spelling, pronunciation, and translation.
  7. Ensure name aligns with business model and resonates with target audience.
  8. Check domain names, trademarks, and social media handles.
  9. Relate name directly to your product or use founder name/geographical reference.

Creating Your Brand Name

  • Start by describing what the name should convey or represent. This serves as a reference when generating ideas.
  • Ensure your name aligns with your business model and resonates with your target audience to help your brand stand out.
  • Check availability of the chosen name to avoid mistakes. Consider shorter names with 3-4 letters/syllables.
  • Get customer feedback on potential names. Ensure the name is easy to spell, pronounce, remember, and translates well.
  • Taking a thoughtful approach to summarize your mission, values, and identity helps in choosing the right name.

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