If you have a difficult name to spell, you could use your maiden name. If your first name is tricky, try your middle name.
Pros and Cons
The pros: You have existing name recognition. It’s easy. It seems more personal.
The cons: It’s not unique. Your anonymity is lost. It may limit expansion.
But first, she had to answer a critical question: Should she create a new brand name to represent her business or simply use her own name?
In most cases, our honest answer is not to name your business after yourself.
Using your personal name means presenting yourself as an individual contributor and keeping the focus on you.
There are potential downsides to using your name for your business.
When you have a personal brand (meaning you’re the face of your brand), naming your business after yourself is always a wise move.
Protecting Your Business Name
- Register it as a trademark.
- Register it as a domain name.
- Use a fictitious business name.
- Use a trade name.
- Use a DBA.
The disadvantage of naming your startup business after your own name is that your audience may perceive it as a one-man show.
Please note that some content was removed for clarity and conciseness.