What Are the 7 Types of Public Relations?

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Public Relations (PR) Overview

  • Public relations (PR) is the management of communication to promote an organization’s interests.
  • PR techniques include press releases, events, leaks, and search engine optimization to build awareness and manage public perception.
  • The PR process consists of research, planning, implementation, and evaluation.

Types of PR

  1. Earned Media
  2. Paid Media
  3. Grassroots Marketing
  4. Social Media

PR Tools

  • Media relations
  • Production relations
  • Strategic communications

PR Models

  1. Traditional Publicity
  2. Public Information
  3. Persuasive Communication
  4. Two-way Symmetrical Communication
  • PR agencies handle different aspects, for example, media relations, production relations, and strategic communication.

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