Why Did Drive-in Movies Go Out of Style?

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Benefits of Drive-in Movie Theaters:

  • Comfort and affordability were and still are perks of drive-in movie theaters.

Decline of Drive-in Theaters:

  • Keeping land costs low is key.
  • Weather limits operations in northern states too.
  • Audiences started by the WWII generation and ended with Baby Boomers.

The Popularity of Drive-ins:

  • Drive-ins hit the scene in 1933, and during their peak in the 1950s and 60s, over 4,000 of them could be found across the country.

Cuddling at a Drive-in Movie:

  1. Pick a fun date movie to go see.
  2. Wear comfortable clothes.
  3. Get to the drive-in early for the best view.
  4. Lean in close if you’re in the front seats.

Drive-in Movie Theater Investment:

  • For June through August 2020, about 21% of theaters in operation were drive-ins, and those outdoor cinemas had 70% of the revenue.
  • You may be making as little as 10% of each ticket sold when you are showing new releases during the summer blockbuster season.

Drive-In Movies’ Comeback during the Pandemic:

  • Attending a drive-in feels like living inside a film.
  • American cinema honors the drive-in with multiple appearances: in Grease (1978); in Twister (1996); and more.

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