Instagram Shopping Introduction
Instagram shopping allows businesses to tag products. Users can click on tags to see more information and go to the sale page. Over 50 brands used Instagram Shopping before its 2017 release. We followed up to see if it was easy to use and drove sales.
Setting Up Instagram Shopping
To set up Instagram Shopping, you need to:
1) Integrate your products on platforms like WooCommerce
2) Have the latest Instagram version
Instagram Shopping is being tested in various countries such as Spain, Brazil, Australia, France, Germany, UK, Canada, and Italy.
Tagging Products and Creating Stories
To tag products, choose photos and tag up to 5 products per image. Shopping posts feature a bag icon. Tagged products appear under the Shopping tab. To create Shopping Stories, use Stickers to tag products. Brands can showcase products and provide support via Instagram Direct.
Additional Guidelines for Using Instagram Shopping
- Personal accounts can’t tag. Switch to a Business or Creator account via Settings. Connect your Facebook page since you need Facebook Business Manager.
- Influencers can market products. Users don’t have to search – they can buy directly from your post.
- Go to Settings, Account, switch to a Professional Account to set up. You need a Facebook page connected.
Increasing Sales and Shopping Options
- For companies: Tag your product images to increase sales.
- For users: Click the tag to see more info and go directly to the purchasing page.
- Add tags in posts, Reels, and Stories so customers can easily find and buy products. Set up an Instagram Shop first to access all shopping options.
Instagram Shopping Effectiveness
Instagram Shoppable Posts Increased Traffic 1,416%. More than 50 brands have been using Shopping on Instagram since before its Fall 2017 release.
Activation Requirements
To activate Instagram Shopping, you need to:
1) Integrate your products on platforms such as WooCommerce.
2) Have the latest version of Instagram installed on your device.
Activation Process
The function can be activated from the configuration of your profile, clicking on an option called “Purchases” and confirming your request in “Continue”.
Utilizing Instagram Shopping
Instagram Shopping is an important tool for businesses, giving them new sales channels and providing support via Instagram Direct.
Finalizing Setup
After setting up all the steps described above, link your business with the product catalog created, so that you can start using Instagram Shopping in your posts.
Instagram Shopping as a Sales Tool
Social Media can be much more than a showcase for our business, and Instagram Shopping is a clear example of utilizing it as a sales tool.