Importance of Registering a Business Name
Registering a business name provides an identity for your company. It allows conducting formal operations and dealing with clients professionally. The company’s official name is at the core of its brand identity as well. This is why it should resonate with business values and product offers.
Process of Registering a Business Name
- You need registering a business name if conducting business under a name other than your own. At the Australian Government’s Business Registration website, you can register using one online form.
- Generally, sole proprietorships will not require additional paperwork as the business name is the owner’s.
Considerations when Naming a Business
There’s a lot which goes into naming a small business. The business name needs differentiating from competitors. It should be unique and original.
The purpose of a name search discovers business names already trademarked by companies.