Qualities of a Good Logo
A good logo is simple, memorable, versatile, appropriate, and timeless. These qualities make a logo instantly identifiable, connecting it to a brand.
Characteristics of a Great Logo
Even with differences based on needs and industry, the best logos share five major characteristics:
- Simple: Logos are easily recognizable and memorable.
- Distinctive: It should instantly communicate who you are and what you do.
- Shows Brand Values: Logos usually combine symbols, brandmarks, logotypes, and sometimes a tagline.
Important Elements of a Good Logo
What are the 5 important elements that make a good logo? A good logo has five key characteristics: simplicity, memorability, timelessness, versatility and appropriateness.
When designing a logo, simplicity tops the list. Most great logos tend to be simple. For example, Target logo has just 2 basic elements – the red circles are simple, powerful and instantly recognizable.
Making a Unique Logo
A great logo should have something to distinguish it from competition – something special making it different. It should clearly communicate who you are and what you do instantly. Consider concept to rollout when boiling brand to a single mark.