How Do I Find Out If a Business Name Is Available in CT?

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Verifying Business Name Availability

To avoid legal issues, verify your desired business name is available before registering it. Search state and federal databases to ensure no other business has claimed your name. Thoroughly checking protects you if someone later claims your name infringes their trademark.

Steps to Verify Name Availability

  1. Verify name availability using your state’s business name checker. If "Big Al’s Balloons" exists in your state, you likely cannot register "Big Al’s Balloon Supplies." The process is normally free.

  2. Also verify name availability using the United States Patent and Trademark Office’s electronic search system. Failing to search trademarks risks infringement charges. If someone later adopts your established name, politely request they change it. If that fails, legally compel them to change it since registering federally trademarks your name.

Importance of Choosing the Right Business Name

Besides ensuring availability, choose a name representing your brand and resonating with target customers. While changing your name later is possible, doing so can prove complicated and expensive. Initially establish an appropriate, memorable name distinguishing your business.

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