Floristry Industry Overview
The number of floristry jobs as of 2010 was 66,500. According to the Bureau of Labor Statistics, the job outlook for floral designers is expected to decline by 9 percent annually from 2010 to 2020.
Business Aspects of Floristry
A retail floral shop generates on average $362,318 in annual revenue. But most florists likely bring in $200,000 or less in annual sales. There is a demand for florists. How much money you need to start a flower shop depends on factors like location and size. Flower farms can be profitable with good management. To start a small flower business, you need passion and knowledge about flowers. Many florists buy flowers from wholesalers rather than growing their own. Coming up with a good flower shop name involves creativity and market research. You can run a flower business from home, but you need the right space and permits. To price flowers, factor in the cost of flowers, labor, delivery, and profit margin. The basic labor charge is set at 20% of the retail price.
Employment and Outlook
Employment of floral designers is projected to decline 20 percent from 2019 to 2029. But the floral industry itself remains alive and well. Florists create floral arrangements and help customers select flowers, containers, and accessories. Florists may work in flower shops or floral design studios. The terms “floral design” and “floristry” are often considered synonymous.
Industry and Career Insights
Is the floral industry dying? There are still plenty of opportunities for florists to make a living, and the job outlook is expected to remain steady. However, florists need to be aware of the challenges.
Is Floristry a dying trade? At the end of the day, floristry is not a dying trade. Florists need to be able to cover costs and market themselves to be successful. If you’re looking for a creative career, floristry may be perfect.
Starting a Flower Business
How much money do I need to open a flower shop? A flower shop business usually costs between $10,000 and $50,000 to open. This goes towards coolers, leasing, buying flowers, and supplies.
Pricing and Resource Management
How do you price fresh cut flowers? The basic labor charge is set at 20% of the retail price. Factor in cost of flowers, labor, delivery, and profit margin.
Miscellaneous Queries
What should I name my flower shop? Involves creativity and market research.
Can you be a florist from home? Yes, but need the right space and permits.
How do you start a flower bed? Plan the bed, prepare the soil, choose plants, plant flowers, mulch, and maintain it. Beds should be 6-12 inches deep. Can be level with or slightly higher than the lawn.