How Long Should a Press Release Be in 2024?

The ideal length of a press release is 300 to 400 words. This length is ideal because people are pressed for time.
The intro paragraph should provide the most crucial information. Journalists often decide whether to continue reading based on the introduction.
The body should answer basic questions like what, who, why, where, and how. Paragraphs should be 2-3 lines and include vital information.
End a press release by including “###” above the boilerplate, indicating no further copy to read. If your press release is longer than a page, include “-more-” at the bottom so a journalist knows there is still more information on another page.
Include photos, video, and audio in the body if necessary.
Monitor and track the performance of your press release.

A press release announces vital company information. The ideal length is 300 to 400 words. This grabs attention fast.
The intro paragraph has crucial information. Journalists often decide to continue reading based on this.
The body answers what, who, why, where, and how. Paragraphs are 2-3 lines with vital details.
End with “###” above the boilerplate. This indicates no more to read. If over a page, add “-more-” so journalists know there is more on the next page.
Include photos, videos, and audio if necessary.
Monitor and track performance.

A press release is 300 to 400 words in length. This grabs attention quickly.
The intro contains crucial information. Journalists decide whether to read further based on this.
The body answers what, who, why, where, and how in 2-3 lines of vital details.
End with “###” above the boilerplate. There is no more to read. If over a page, use “-more-” to indicate additional content on the next page.
Include photos, videos, and audio if useful.
Monitor and track performance.