Business-savvy covers attracting customers. "A properly run business makes money," King says. Pick a theme for your nail salon decor. Plan your nail salon by following these steps:
- Form a legal entity for your nail salon.
- Register your nail salon for taxes.
- Open a business bank account.
From basic manicures and pedicures to intricate nail art designs, these establishments cater to a wide array of customer preferences. By providing various options, nail salons attract a larger customer base and increase their revenue streams. Retailing nail care products generates income.
It doesn’t matter what industry you’re in, the number one goal is to attract clients. Create a website useful to your audience. If they’re expecting a call, people will pick up their phones. When you call for help, you must have a script ready. Cold calling discovers potential customers online.
Here are nail salon marketing ideas used by industry experts:
- Offering customers a percentage off after visits could encourage repeat visits.
- Print posters with your incentive and hang them on your storefront.
- Encourage employees and nail techs to mention the incentive to customers when they visit.
- Using incentives in marketing encourages one-time customers to return.
Marketing plays a pivotal role in the success of any business. A well-planned and consistently executed nail salon marketing strategy is crucial for attracting potential customers to walk in. Starting your nail salon at a great location isn’t enough.
Follow these tips to turn your good business into a great one:
- Encourage loyalty through incentives, such as free printable nail salon loyalty card templates.
- Hit the fair circuit: Take out a booth at local events that might attract potential customers.
- Set up a drawing for a free service, including a space for the e-mail address on the entry form, along with a checkbox to opt into being added to your e-mail list.
- Keep trying new marketing ideas each quarter to keep your nail salon growing.
With Loopy Loyalty, for example, a customer can earn a stamp for every $20 spent. Create a digital stamp card for your nail salon in minutes.
Imagine, after already being pampered, a customer finds out they’ve earned 50% off a mani-pedi with their rewards. It’s the ultimate in bliss!
Create social media accounts and every day publish interesting posts and photos of your best works, share and comment news. Keep looking for your target audience, add friends, and communicate with the subscribers.
You have to know the customer is the soul of the nail salon. Lowering prices can attract customers to your nail salon, but without good service, you will not earn a loyal customer base. The focus should not be on "how many customers come to your nail salon a day”, but “how many loyal customers return to your salon every day".
Loyalty programs make sense when trying to attract new customers and are particularly useful for nail salons. Offering a percentage off services over time attracts new customers and can encourage them to continue using your services.