Overview of Strawberry Jam in the UK
Strawberry jam is the most popular jam in the UK. It is made with fresh or frozen strawberries and is loved for its vibrant red color and delicious fruity taste. As of 2021, UK jam sales were 117,692 tonnes, with a tiny portion exported to the EU. The US dominates imported jams into the UK.
Market Insights
- In 2022/23, 6.38 million consumed Marmite, with Tesco and Nutella ranking second and third.
- European jam consumption is projected to reach 2.2 billion kilograms by 2026. France tops the consumption chart, followed by Germany, Spain, and Poland.
- Major jam markets in 2022 included France, Germany, and Spain.
Growth Trends in Jam Market
- The grape jam market is expected to see revenue and exponential growth between 2023–2030.
- The global preserve market is forecasted for steady growth, with gourmet varieties showing a positive outlook.
- Strawberry jam is projected to reach $893.2 million by 2027, with an annual growth rate of 3.9% from 2022-2027.