Product Packaging Design
Product packaging design refers to the creation of the exterior of a product, including choices in material, form, graphics, colors, and fonts. It becomes a memorable representation of a brand.
Avoiding Bad Packaging Design Mistakes
- Difficult to find allergen information. This makes customers think providing these details isn’t important to your company.
- A packaging design that isn’t memorable. It doesn’t make an impression on consumers, who’ll pass over your product.
- Too many layers of packaging. This makes the package difficult to open without damaging the product inside.
Designing Packaging Guidelines
- Focus on simplicity and clear communication
- Include product images, brand logo, instructions, and features
- Make company contact information easy to locate
Understanding Common Packaging Terms
- Dieline: 2D representation of 3D packaging
- Spot colors: Colors specified for reproduction using a single ink color
The key is how well the packaging represents the quality, cost, and nature of the product. Consumers buy products they understand, so all elements should work together to build your brand. Moreover, suitable packaging design ensures shipped items arrive in excellent condition.
Requirements to Become a Packaging Designer
To become a packaging designer, you need a background in graphic design and an understanding of manufacturing and industrial design. Educational qualifications include an associate’s or bachelor’s degree in graphic design, industrial design, or a relevant field.
Efficient Package Design Proportions
The most efficient proportions for the human eyes to scan are a rectangular shape where the horizontal is about one and a half times the vertical, approximating to the golden ratio.
The package designer is responsible for creating visually appealing packaging designs that effectively protect and promote a company’s product. Your packaging not only needs to stand out from the crowd but also needs to be user-friendly. Difficult-to-open or frustrating packaging can leave a negative impression on your product and brand.