Target Market for Popcorn
The target market for popcorn includes people who love popcorn, people looking for a quick or healthy snack, vegans/vegetarians, and parents looking for a snack for their children. Popcorn can be a fun and easy snack to eat while watching television or movies.
Understanding Customer Segments
To best understand the target market for popcorn, we need to first understand people’s motivations for wanting popcorn. By understanding these motivations, we can divide this market into customer segments and study each segment on its own. This allows popcorn makers to create products that meet the needs of each market segment.
- People who love popcorn
- People looking for a quick snack
- People looking for a healthy snack
- Vegans/vegetarians
- Parents looking for a snack for their children
Identifying Target Customers
Identifying target customers is critical for a successful popcorn business. Target customers include:
- School kids
- Shopping malls and movie theaters
Market Growth and Trends
The COVID-19 pandemic increased popcorn consumption at home as more people stayed home for entertainment. Growth in the popcorn market is influenced by shifting consumer trends favoring well-being and living a standard life.
Who buys the most popcorn?
Americans eat 14 billion quarts of popcorn annually. North America had the largest ready-to-eat popcorn market in 2021. Nebraska produces around 45% of the nation’s popcorn, making it the number 1 largest popcorn producing State.
Popcorn Facts
- Nebraska makes over 350 million pounds yearly.
- Indiana used to be number one in the 1940s but now ranks second behind Nebraska.
- The U.S. eats 15 billion quarts annually.
Global Popcorn Market Overview
The global popcorn market was valued at USD 6.83 Billion in 2022, which is anticipated to grow at a CAGR of 12.62% from 2023 to 2032. Key factors driving market growth include consumers favoring well-being, increasing interest in salty snacks among millennials, and a growing demand for gourmet flavored RTE popcorn.