CrossFit’s Decline Since 2018
CrossFit’s popularity has declined since 2018. The shift towards appearance and weight loss over "Forging Elite Fitness" may contribute to this decline. With events and gyms limited in 2020, little progress has been made repairing CrossFit’s image. However, approximately 13,000 affiliated gyms remain worldwide.
The Impact of the Pandemic
In 2021, over 100,000 fewer people registered for the CrossFit Open than in 2019. CrossFit lost participants and revenue. The new CEO looks for ways to regain what was lost while keeping the core the same.
Reasons for People Leaving CrossFit
Some critique the intensity of CrossFit culture. The diet, gear, and jargon can be off-putting. As the excitement wears off, people realize CrossFit may not fit their lifestyle.
The rise of affordable home workouts during COVID-19 impacted CrossFit too. When gyms closed, many found cheaper, convenient alternatives. This shift has stuck for some post-pandemic.