Industry Overview
A beauty salon provides cosmetic treatments for people. The beauty salon industry operates on a customer-focused model which is key to its success. Treatments include massage, hair removal through waxing and threading, facials using masks, and sun tanning. This model provides personal care services like hair styling, cuts, coloring, skincare, nail care, and makeup application.
Beauty Salon Description
Salons target eco-conscious unmarried women ages 20-35, who are city-dwellers renting homes or apartments and working in creative or social service fields. The modern beauty industry emerged in the 19th century, facilitating beauty ideals associated with Western countries and white women.
Market Insights
In Moscow, about 500 beauty salons and studios open yearly, offering services like hairdressing, manicures, waxing, tanning, and skincare. Factors contributing to professional beauty services’ growth include urbanization, evolving lifestyles, and hair highlight trends.
Salon Management
Salon managers oversee hiring, training, firing, and daily operations. Responsibilities also include servicing clients, pricing products, generating business, staffing, and managing finances. Teamwork improves access to services.