The golden rule of logo design is to keep it simple, memorable, and versatile. A good logo should represent the brand and its values without being too complex or confusing. It should be easy to recognize and memorable enough to stick in people’s minds.
From a well-researched design to its readiness, here are the 4 characteristics of a good logo design which are a ‘Must’ when it comes to designing: Distinctive, Appropriate, Practical, Graphic.
Why do you need a logo? Your business needs a brand as much as it needs its product or service. A logo is a unique symbol representing a brand, product, service, or business. This is how your brand stands out from the rest. A well-crafted logo is critical to your online success today and should be at the heart of your digital marketing plan.
When it comes to logo design, size does matter. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web. The most reliable way to determine if a logo works at all sizes is to actually test it yourself. Note that the smallest scale is usually the hardest to get right, so start by printing the logo on a letterhead or envelope and see if it is still legible. You can also test for large-scale rendering by printing a poster-sized version at a print shop.