The Evolution of Consumer Convenience:
True convenience means the products and services are available to come to you. The definition of convenience has changed, and the expectations are that retailers must be willing to bring their product closer to this new consumer.
Recommendations for Creating Customer Convenience:
- Make communication more convenient by adding a chatbot to your website.
- Lean into convenience strategically as a part of service delivery and overall experience.
How to Provide Convenience:
- Try the 1-2-3 Method: Do Research for the Customer, Eliminate Friction at Checkout, Offer convenience through immediate access or time-saving.
The Importance of Customer Convenience:
- Convenience is one of the most crucial factors influencing purchases.
- Customer convenience saves time and effort, enhancing the overall experience.
Strategies for Promoting Convenience Products:
- Convenience products require extensive distribution and easy accessibility.
- Mix and Match discounts, personalized promotions, and understanding customers’ needs are key strategies.
- Enhance convenience store advertising through multichannel campaigns and promoting the right products like hot food and drinks.