Overview of Trade Names
A trade name is an official name under which an individual or company conducts business. It is commonly known as a doing business as (DBA) name. A trade name allows customers identify the business and helps create a brand.
Business Name Registration
A trade name distinguishes your business. Customers, suppliers, and the public know the business by its trading name. It is recommended to register your trade name to operate legally. A company can have multiple DBAs or “doing business as” names.
Using Trade Names
Businesses may use many trading names but these cannot be registered as company names. If you wish to continue using a trading name, you need to register it. Pros and cons of using a trade name instead of a legal business name include more flexibility in branding and marketing, wider name recognition, but also the need to register the name and comply with regulations, leading to extra paperwork and fees.
Difference Between Trade Names and Trademarks
Know the difference between a trade name and a trademark. While a trade name is the official name under which a company does business, a trademark distinguishes your goods or services from others. Businesses using a trade name other than the owner’s must register a DBA certificate. A great trade name reflects the products/services and is available for registration.
Examples and Registration
To check if a business name is available, conduct a search in the Secretary of State’s registry. A trade name is registered as a fictitious name with the county. Understanding the difference between trade names and trademarks is crucial when choosing a name for your business. Registering trade names and trademarks can help build brand visibility and protection.