Trademarking a Design
A trademark design is any icon representing a company’s brands or services. For a product design, the application must include an image and detailed description. Registering a trademark protects your brand identity. Trademarks prevent confusion between competing companies. To register a logo, it must be unique. Apply early and be prepared for a lengthy review process requiring periodic renewal.
Copyrighting and Branding
A trademark protects identifying marks like slogans, logos, names and symbols. Copyrights protect creative works. Patents protect inventions, prohibiting others from making or selling your product for a period. Before focusing on finances and marketing, know how these apply to startups.
Branding develops your company’s identity so customers associate qualities and emotions with you. An international trademark provides exclusive brand name and design rights. Your memorable logo stands out, representing you before customers even see your work. Copyrighting it, not just the name, is an invaluable business asset when establishing your design brand’s unique identity.