Data Collection Methods
Data collection methods enable organizations to answer questions, evaluate outcomes, and predict trends.
Qualitative vs. Quantitative Methods
- Qualitative methods explore human aspects such as thoughts, motivations, and preferences.
- Quantitative methods deal with numbers and measurable data.
Effective Data Collection Methods
- Forms and questionnaires
- Interviews
- Observations
- Documents and records
- Focus groups
- Case studies
- Checklists
- Surveys
- Experiments
- Tracking technologies like cookies
Tools for Data Collection
Data can be collected using published literature, surveys, interviews, observations, documents, and experiments. Tools for data collection include interviews, surveys, questionnaires, checklists, focus groups, and observations.
Primary vs. Secondary Data
- Primary data is gathered firsthand.
- Secondary data is collected by others earlier.
Choice between primary and secondary data depends on research objectives, resources, constraints, and the research question.