If you trademark your business name, it protects it from use without your permission. Trademark law allows legal action against unauthorized use. Trademarks distinguish your business from others. They help identify your products and services.
A good name attracts customers and builds brand awareness. If not trademarked, you risk losing your name and business.
To illustrate, consider a fictional business owner named Robert. He wants to start a wine bar called ROBERT’S BOOKS AND WINE. To protect the name, he should:
- Check domain name availability
- Consult on trademarking
- Conduct a trademark search
- File a trademark application
Registering a trademark gives exclusive national rights to the name. It also makes international applications easier.
Key Steps to Trademark a Business Name
- Check if you need a trademark
- Search existing trademarks
- Determine trademark eligibility
- Choose an appropriate trademark type and classification
- File the application
Correct trademark classification avoids infringement and protects your brand. Registration isn’t immediate, taking up to 6 months.
Cost and Worth of Trademarking
How Much Does It Cost to Trademark a Company Name?
Registering a trademark has costs associated, which vary depending on the country and the complexity of the application process.
Is it Worth Trademarking a Business Name?
A trademark adds value to your brand by providing legal protection and helping in building a distinctive identity.