TikTok Logo Design and Meaning
The TikTok logo has a distinctive design, resembling a musical note and concert stage. It symbolizes wisdom, passion, power, and purity. The logo is relevant and responsible for the rise of short-form video content.
TikTok Logo Colors
The official colors of TikTok are turquoise, red, black, and white. The color palette has remained the same since 2018. The logo colors represent wisdom, passion, power, and purity.
TikTok Logo Variations
The logo has three color variations – white, blue, and pink backgrounds, and mimics chromatic aberration. This design decision created sticky brand recognition for TikTok.
TikTok Logo Recognition
The TikTok logo shape is instantly recognizable due to its unconventional design. It has undergone minor changes since 2016 but remains distinctive with the unique "d" letter and color combination.
Selection Process for Logo and Colors
The name, logo, and color palette of TikTok go through a thoughtful selection process. The colors reflect the energetic and fun vibe appealing to the youthful target audience.