What is Clear Space in Logo?
Clear space refers to the area surrounding a logo that should remain free of other visual elements. This space allows the logo to stand out and maximize its visibility and impact.
How to Determine the Right Amount of Clear Space?
A common approach is to select an element from the logo design, such as the height of a letter, and use that as the basis for measuring clear space around the logo. This ensures adequate breathing room no matter how the logo is ultimately displayed.
Using Negative Space in Logo
Negative space is often used to play tricks on the viewer’s mind. Create a symbol by combining letters, make a cut-out, put words in the image, or utilize the space between elements creatively.
White space refers to empty areas between design elements and also space between typography characters. Despite its name, this space does not have to be white. Skillful use of white space brings order and clarity to design.