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Nike: The Dominant Shoe Brand
- The largest shoe brand in the US is Nike, with a revenue of $44.538 billion and over 75,000 employees.
- The Knight family controls over 97% of Nike’s shares, allowing them to exercise control even though Nike is publicly traded.
- Nike has higher global revenue than competitors Adidas and Puma combined.
- The Nike Air Max 270 was the top selling sneaker of the year.
Ed Meier: The Traditional Shoemaker
- Ed Meier is the oldest shoemaking company, founded in Munich in 1596.
- The German company started with customised shoes, expanding into ready-to-wear in the 20th century. The Nike Air Max 90 and Air Force 1 Low were 2019’s top selling sneakers in America.
US Shoe Industry Overview
- As of 2022, the US shoe industry has a market size of $85.84 billion.
- Nike spends more than any other shoe company to get top athletes on board with their brand.