Writing a DBA Example
The proper way to write your Legal name for DBA is to write your “doing business as” name exactly as you register it with the Secretary of State. For example, if John H. Doe is a sole proprietor and wishes to operate a barbershop called “Precision Barber Shop,” he can register the name with his state.
LLCs don’t need a DBA if they operate under their legal name. But LLCs may want a DBA for better marketing. The DBA filing process and fees vary by state but overall it is straightforward. During formation, entrepreneurs should focus on legal compliance, and a DBA helps achieve that.
Understanding DBA Names
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Some states call DBAs “Fictitious Names” since they use a name unrelated to the legal company name if it is a corporation. DBAs are also “assumed names,” “trade names,” or “fictitious business names.”
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Sole proprietors and partnerships need a DBA if their trade name differs from the owner’s name. For example, sole proprietor Gordon Flanders would need a DBA to operate his shop “Green Thumbs McGee’s.” However, some states don’t require a DBA if the name combines the owner’s name and service description.
Filing for a DBA
To file for a DBA, first choose a unique business name. Then check your state’s specific DBA filing requirements. DBA services can file on your behalf. A DBA doesn’t offer personal asset protection, so most entrepreneurs form an LLC for that.