To trademark a name, the cost is between $275 and $325 for the filing fees. Additionally, you’ll pay applicable attorney fees, potential state fees of $100-$200, and maintenance fees in the future. Trademarking a brand name is the same as trademarking a business name. The terms are interchangeable because your business is your brand and your brand is your business.
Cost Breakdown for Trademarking
The average cost to trademark a business name or logo is $250 to $350 per class of goods or services when filing yourself. Trademark attorneys charge $750 to $2,400 per class, including the filing fees, while trademark services charge $300 to $850 per class. Registering a state trademark costs $50 to $75. The total cost depends on the application type and the number of classes.
Process and Costs for Trademark Registration
If your application is approved, the USPTO grants a mark for your business name, providing federal trademark protection against infringement on a national level. It also allows you to affix the ® symbol to your goods and services. The trademark for your business name is valid for 10 years, after which time you must file for renewal.
When filing to trademark your business name through the USPTO, you should count on paying between $250 and $750. The trademark fees you’ll pay depend on the number of trademarks you seek.