Importance of Choosing the Right Business Name
To avoid legal issues, verify your desired business name is available before registering it. State agencies regulate registration, so ensure no identical or very similar names are taken. Also verify name availability using the United States Patent and Trademark Office’s electronic search system. Doing so can protect you from infringement charges.
Naming Your Business
Figure out what you should name your business in less time than it takes to fill up the car. Consider the impact a name can have on your business, and choose a name representing your brand and resonating with target customers.
Key Considerations for Choosing a Business Name
- Every business must bring originality.
- Figure out what business structure you will use.
- Brainstorm 4-5 possible names.
- Test names against best practices, availability, and guidelines.
- Use a practical and creative guide to come up with a business name you’ll love.
Checking Business Name Availability
Verify name availability using your state’s business name checker and the United States Patent and Trademark Office’s electronic search system. Choose a memorable name distinguishing your business.