Greeting Cards Market Overview
The greeting cards market is a $7.5 billion annual industry. The most popular card-sending occasion is Birthday, followed by Holidays, Wedding, Anniversary, Thank You, Get Well, Sympathy, Thinking of You, New Baby, and Encouragement. Christmas and other holidays sell the most seasonal greeting cards.
Handmade Card Pricing Factors
Handmade card prices are usually determined by:
- Labor cost of 10-20%
- Overhead expenses of 10-20%
- Desired profit margin of 20% or more
Selling Handmade Cards
When selling handmade cards, options include:
- Online marketplaces like Etsy
- Print-on-demand sites such as Zazzle
- Creating your own ecommerce website
- Taking custom orders on freelance sites
The opportunity exists to simply earn extra income or build a full-time business selling handmade cards. Most card makers fall somewhere in between.
Greeting Card Pricing Guidelines
Greeting card prices typically range from 50 cents to $10, with most between $2 and $4. The cost of a typical counter card is between $2 and $4. The most common choice for standard greeting cards is five inches across and seven inches tall.